Hurricane Katrina and African-American Society Essay

Hurricane Katrina and African-American Society - Essay Example In the days that followed, the death toll due to the storm would rise to one thousand eight hundred and thirty-three people, 1577 of that number in Louisiana, with hundreds still unaccounted for (CNN). Even though the water was pumped out of the city within four days, thousands were left homeless and abandoned in the wreckage of the city. The survivors of the storm and flood made their way through the remnants of New Orleans to the Superdome. What was previously the home of the New Orleans Saints became home to thousands of refugees awaiting government aid that fell far short of expectations. Survivors were abandoned for days as they waited for aid that wouldn't come fast enough. The world watched helplessly as graphic images of people begging for assistance, of people dying in the streets filled television screens urging them to act, to help bring relief to those affected by this senseless catastrophe. The end result was just as horrifying as the uncensored images displayed which both brought world-wide attention to the nightmarish circumstances facing the survivors and exploited them for those who would take advantage of the disastrous situation (Hartman, Chester; Spires, Gregory). There were plenty of people waiting in the wings to capitalize on the devastation surrounding the survivors of the storm. The total dam age has been estimated at $125 billion (CNN). When our ownWhen our own government wouldn't step up to the challenge, other groups stepped in to raise funds for those displaced by the storm and subsequent flooding. Some of these were legitimate non-profit groups whose only interest was to try and help, such as the Red Cross and the Salvation Army who brought food, water, clothing and volunteers to the area. Others were scam artists and large corporations who took the opportunity to profit from the devastation and take advantage of those who required assistance most. The United States government made no preparations for those that depended on public transportation just to get around the city, for those sick, invalid, or financially unable to leave on their own merit in the days leading up to Katrina (Brookings Institution). Even after the storm passed and the National Guard made their way into the devastation of New Orleans, they brought few supplies for those trapped inside the city, were even instructed to not distribute their own water and supplies to those crying out for help (Hartman, Chester; Spires, Gregory). Survivors were left in the ill-equipped Superdome as the government feared the spread of disease from those who had been forced to live in the fetid waters flooding the city. When they finally were brought supplies from the government, refugees were given boxes containing the vaccine for SARS (Hartman, Chester; Spires, Gregory). The lack of real response to the poorer, African-American population on the behalf of our government is a point of contention worth a deeper examination. The most recent numbers from the government show a total federal infusion of one hundred and twenty-six billion dollars into the Gulf area for rebuilding. Of that amount, one hundred and one billion has either been dispersed or is available for the affected states' governments to draw on (White House). President Bush has committed the federal government to allowing the state of Louisiana a thirty year period to repay their segment of

On Site vs Online Classes Essay Example for Free

On Site vs Online Classes Essay In assessment of online and classroom (on-ground) knowledge gives specific students that has interest according to how they learn. Taking online classes for me works so much better because I can go at my own pace. After doing some research online I found that there is a debate regarding the matter of online classes vs. traditional classrooms. At a point in time I recently had a debate on their opinion in classroom learning and the online classes. Their opinion has given me a better understanding on the format in relation with on ground classroom setting. Although I feel strongly about my online courses my friend says they will never stop attending school on site. As I continue on I will state the difference of the classroom setting, online classes, and the summary response towards from the textbook. As well as, give some example of the differences between older and younger students attending traditional classroom and online classes. The classroom setting has human contact which might be better for interaction purposes. With the professor there in person they can better explain things that might get misunderstood through typing in an email or on the class discussions. This could also be said for the classmates in your class, who are trying to make their point understood. A classroom for some has less distraction which makes it easier to do class work, reading assignments, and homework that may not get done due to work schedule or life’s unexpected turns. Also a classroom setting has more of a community feeling, everyone bands together to understand one another and their differences. For example, when you’re asked to participate in group activities you try and co-inside with your teammates in order to get a reasonable grade even if your opinions are different. As an online student I find it very easy to study and process all information that is needed. Being able to work on my own and on my own pace is challenging, but not able to physically to get hands on help from an instructor is complicated. Having trouble with some problems and school questions can be very complicated due to the fact that speaking with an instructor through email and not receiving the information right way or getting direction makes it really hard to get a better understanding on how things can be done. Last but not least receiving information is not enough because the due date for assignments for class is not the same for online courses. Making an effort to continue with education is had when I am in need with extra help. Positive outlook on this is being able to work and still spend all the time I can with my children. In summary of the text question is that I have learned in my online course being that it is very hard and challenging, but the passion I have to better my children’s future as well as for myself. Starting online classes has scared me because of the fact that I really thought it was going to very advance with no help. Being that I have already started this course I have came to understand that online is not as hard as I made it seem in the beginning. I am very interested due to the fact that I already have a plan for my families’ future. Showing that I have the passion to care for my family and to be the provider that I am gives me the power to finish in something I started by working, online classes, and being the single mother that I am. Continuing on with this course I am able to speak to my fellow classmates as well as for the tutor we have online to process all information. These are some summaries that I have on this course. In conclusion I have notice that I carry many thoughts in this subject. The audience that have received they have a busy life just like myself. Letting them know that this subject is hard but hard work pays off also being able to spend time with work and family while being enroll in school. An online class gives you the opportunity to be able to live normal life but process all information that is needed. My audience has given me questions that I have asked myself how I can get help when the responses are not as immediately response that we need. The purpose of this subject s being able to process all information that is needed to get through a better writing skill and having a better way to be more accurate in all materials. The end results is to being able to write all my writing materials a lot better than before, more meaningful, and have better ability to write all papers. With this is a gives me understanding in difference of the online classes to just make the choice to contin ue on a path of achievement. According to Carron Jackson, for those of us who are 18-21 we may be better in a college campus because of the social atmosphere it provides. She also states that for those of us who are older and have families and jobs, college is viewed as an education not a social life. Jackson continues with the common reasons as to adults returning to school and 18-21 year olds enrolling in school. She says that adults go back to get higher salary, career advancement and personal growth. 18-21 year olds go because of the pressures from parents, teachers, guidance counselors, for parties with peers, and an actual desire for higher learning to earn a college degree. This debate could continue on until we are blue in the face, some like online classes other prefer traditional classrooms. I really think it has to do with comfort and our learning styles. In conclusion, I have learned that just from my experience alone both ways of studying for me is better on ground classes. Being that everybody learning habits are best understood as a student on an on ground class this will show in the difference of the grade. With this capability we as individuals learning is a great thing, but knowing that learning ways fits well with what helps each person at the end of it all. In many points for me my grade is better as an on ground class then in online classes even though I enjoy both studying moments.

Etiology of HIV-Associated Dementia :: Biology Essays Research Papers

Etiology of HIV-Associated Dementia The etiologic agents of the neurologic disease associated with HIV and AIDS are many. Opportunistic infections- cryptococcus, toxoplasmosis, cytomegalovirus, are a few of the organic causes of neurologic disease in AIDS patients, but will not be the main focus of this paper. The human immunodeficiency virus in itself is implicated in much of the neurological manifestations of the disease, and it is the effects of the presence of the virus within the central nervous system which is of interest to me in this paper. With the advent of more effective highly active antiretroviral therapy (HAART) and thus increased life span of people with AIDS, neurological disorders are becoming a hot topic in AIDS research. In the early days of the epidemic, those infected with the virus could only hope to live for a short time before developing the symptoms of full blown AIDS, and death ensued shortly afterwards. The progress made in treatment in the past two decades has prolonged the lives of people with AIDS, to the point where diagnosis is no longer a sign of imminent debilitation and death, but rather an acknowledgement of a possible long road ahead with the aid of drug cocktails. There is also a strong possibility that the HIV infected person may develop HIV associated dementia after years of living with the disease (1). HIV associated dementia (HAD) is comprised of a spectrum of conditions from the mild HIV-1 motor cognitive-motor disorder to severe and debilitating AIDS dementia complex. Symptoms begin with motor slowing (2), and may progress to severe loss of cognitive function, loss of bladder and bowel control, and paraparesis . A classification system has been formulated for HIV associated dementia: Stage 0: Normal Stage 0.5: Subclinical or Equivocal Minimal or equivocal symptoms. Mild (soft) neurological signs. No impairment of work or activities of daily living (ADL). Stage 1: Mild Unequivocal intellectual or motor impairment. Able to do all but the most demanding work or ADL. Stage 2: Moderate Cannot work or perform demanding ADL. Capable of self-care. Ambulatory, but may need a single prop. Stage 3: Severe Major intellectual disability, or Cannot walk unassisted. Stage 4: End-Stage Nearly vegetative. 3. Disease may result from the direct presence of the virus in the central nervous system, toxins released from the virus, the body's immunological responses, or any number of other factors. Studies have found that non physiological levels of cytokines in the brain may have an effect of enhancing replication of HIV 3.

The Day That Wal-Mart Dropped the Smiley Face

Case I The Day That Wal-Mart Dropped the Smiley Face Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What was surprising was the copy in those ads, which said nothing about low-priced toasters or new music CDs. Instead, the ads featured a photo of workers in their blue Wal-Mart smocks and a letter from Wal-Mart CEO Lee Scott. Scott’s letter was blunt and to the point: â€Å"When special interest groups and critics spread misinformation about Wal-Mart, the public deserves to hear the truth. Everyone is entitled to their own opinions about our company, but they are not entitled to make up their facts. † Not the sort of message many would expect from a company whose television ads often feature a yellow â€Å"smiley-face† flying around a Wal-Mart store lowering prices. But it is a clear sign that Wal-Mart believes it can no longer afford to ignore several societal trends that threaten the company’s success and profitability. Wal-Mart is the largest and most successful retailer in the world. It employs more people than any other private company in the United States (almost 1. 2 million) and has world-wide sales of over a quarter trillion dollars, more than four times that of its nearest competitor. The foundation of this impressive record is the company’s ability to keep it promise of customer-friendly service and low prices. But with success comes attention and not all of it good. Several lawsuits claim Wal-Mart shorts overtime pay and one lawsuit claimed female employees face discrimination in pay and promotions. Wal-Mart’s expansion plans have also run into trouble, as some cities and states, citing concerns ranging from low wages, inadequate benefits, environmental damage, and harm to local economies, have passed laws to make it difficult or impossible for Wal-Mart to build its giant superstores. In response to past criticisms of its diversity policies, Wal-Mart created company-wide postings of promotional opportunities, created a new position for a director of diversity, and slashed the bonuses of managers who fail to achieve diversity hiring targets. Scott himself stands to lose $600,000 from his annual bonus if Wal-Mart does not meet diversity goals. Recent years have also seen the CEO spend more time meeting with investors, community groups and the media. But in recent years Wal-Mart has begun to use advertising as a way of addressing criticisms that the company is not a good employer. At first, much of this advertising was â€Å"soft-sell† emphasizing happy Wal-Mart employees. The new campaign is clearly more direct: The copy seeks to address misperceptions about employee wages and benefits, noting that full-time company employees are paid an average of $ 9. 8 – substantially higher than what is required by federal law (%5. 15). The copy also notes that a majority of Wal-Mart employees said benefits were important to them when they chose to take a job at the retailer. Complementing the ads is a PR campaign in select cities using employees and press conferences. In Tampa, Florida, for example, employee Michael Mar tin told reporters, â€Å"I’m making more after working four years at Wal-Mart than I did after nine years at Winn-Dixie. † Martin, a department manager, noted, â€Å"I left Winn-Dixie because I couldn’t get a promotion. Here I got one after six months. † Why is the company using a new approach? â€Å"For too long, others have had free rein to say things about our company that just are not true,† said lee Scott, president and chief executive office. â€Å" Our associates [Wal-Mart speak for employees] are tired of it and we’ve decided to draw our own line in the sand. † It is too soon to know if the campaign will succeed, although some are already skeptical. According to retail marketing consultant Jordan Zimmerman, aggressive mage campaigns like Wal-Mart’s are rare and costly. And ads that directly address the company’s critics will not likely replace the company’s regular advertising (including the smiley face), which is not scheduled to change any time soon. But the new ads do constitute a small change in the nature of the dialogue Wal-Mart has with consumers and society. Only tie will tell if they help Wal-Mart to stay on top. Questions: 1. What is Wal-Mart doing with its latest campaign? What are the difficulties involved in such an effort? 2. A recent Advertising Age article noted that Wal-mart customers are less likely to read newspapers and more likely to watch television than the population as a whole. Why, then did Wal-mart choose newspapers for its new campaign? 3. Analyze this Wal-Mart campaign and explain its purpose referring to the discussion in this chapter of the roles and functions of advertising. What is its primary purpose? Do you think it will be effective at accomplishing that purpose? Case II Toyota Goes after Tuners Young people with limited incomes often look for a great deal on a new car. One way to save money is to forgo options and upgrades, like a sunroof or a CD player. But when Toyota introduced its funky â€Å"Scion† brand, it considered offering a version without something most people assume comes standard: paint. Although they ultimately decided against the idea, at one point Toyota’s plan was to sell the brand with just gray primer. Toyota wasn’t really targeting people so cheap they wouldn’t spend money on paint. Just the opposite – the car company was going after a group with money to burn, called tuners. Tuners are young car buyers who live to customize hteir cars. The trend really began among young Asian Americans, who typically bough t inexpensive Asian import cars and then spent thousands of dollars customizing them. The hobby has spread to other young people, so that today Asian Americans are a minority of tuners. But Japanese brands remain the cars of choice among those dedicated to creating a work of art on wheels. Explaining the idea of a â€Å"no paint† option, Jim Farley, Scion general manager, says, â€Å"As much as possible, we want to give them [tuners] a black canvas. † What does a tuner do with his car? He (or she; women make up almost 20 percent of the tuner subculture) might take a basic Honda, add a large and loud exhaust system, paint the intake manifolds, and add ride-lowering springs. Other popular add-ons are technologies that increase vehicle speed, like turbochargers, superchargers, and nitrous kits. And there are some serious bucks involved. The Specialty Equipment Market Association estimates that auto after-market spending (spending on car accessories after the original car purchase) increased from $295 million in 1997 to 2. 3 $billion in 2002. The motivation? â€Å" You build a car for yourself,† says one day install on Acura RSX Type-S engine into his Honda Civic. â€Å" The satisfaction is in making it your own and knowing that nobody will ever have something that’s the same. † The amount of money tuners spend is reason enough to attract the attention of marketers. GM hoped to interest tuners in its Saturn Ion, Chevrolet Cavalier, and Pontiac Sunfire when it when it launched a â€Å" Tuner Tour† of 10 National Hot Rod Association races. GM allowed young car enthusiasts to play games and enter contests for prizes, as it in turn collected names and e-mail addresses. GM’s focus on relationship marketing makes sense because tuners don’t watch a lot of TV. Both Mitsubishi and Ford believe the best way to reach them is with product placements in movies (Mitsubishi bought air time in the popular for (â€Å"2 Fast 2 Furious†). But even companies selling products unrelated to cars are interested in the tuner lifestyle. Pepsi has hired tuners to customize some of its promotional vehicles. Which brings us full circle back to Scion, Toyota’s goal is to make the new car an immediate hit with tuners. So rather than spend a great deal of money on network television, Toyota decided to sponsor a 22-minute movie On the D. L. The movie is a comical docudrama that tells the story of a pair of musicians trying to obtain their first drivers licenses. The stars are musicians trying to obtain their first drivers licenses. The stars are musicians from youth-oriented bands: Ahmir â€Å"Questlove† Thompson, from the Roots, and DJ King Britt, who played for the Digable Planets. The film premiered at the Tribeca film festival, after which segments were shared on peer-to-peer networks such as Kaazaa. Toyota hopes that enthusiasts will download the segments and share them with friends. Questions: 1. Why are tuners so attractive to marketers, even after accounting for their spending power? 2. Evaluate Toyota’s strategy of targeting tuners with the Scion campaign. What are the difficulties for a large company in marketing effectively to a youth-oriented subculture? What techniques do you think companies like Toyota are using to try to understand their market? 3. Explain how â€Å"tuner† campaigns, such as those by GM and Toyota, work. Analyze these campaigns using the Facets Model to identify the effects they are designed to achieve. How would you determine if these campaigns are effective? Case III Starbucks Makes TV Less Intrusive Starbucks coffee is now sold in grocery stores but how many people realize it? To get that message out, the well known coffee house chain needed to reach its customers nationwide with that message. Television commercials would be the obvious way to reach those people, but Starbucks’ management knew that their customers are not big fans of television commercials and resent the interruption of their favorite program. That’s why starbucks has been such an infrequent advertiser on TV. Its on-air promotional activities have been limited primarily to radio and its only previous use of TV had been support announcements on public TV. That was the problem facing Starcom’s MediaVest group. The agency used a creative solution: It recommended a partnership with the Bravo cable network. Bravo would run four Independent Film Channel (IFC) movies on Friday nights for a month and Starbucks would buy all the commercial time surrounding the movie airings. The MediaVest team knew that Bravo’s â€Å"IFC Friday† night films would be a good way to reach the stakeholder audience because research had described that customer base as people who are up on the latest trends, like to attend live performances of the arts, are apt to see a movie during the weekend it opens, and generally are interested in cutting edge things. Mediavest calls this customer â€Å"the attuned explorer. † Even though Starbucks bought all the commercial time, the MediaVest team recommended letting the movies run uninterrupted. Starbucks’ advertising message was delivered in supporting Bravo promotions of the movies during each week leading up to the Friday night telecast. About 40 seconds of each 60-second preview spot showed scenes from the movie and 20 seconds promoted Starbucks s the movie sponsor. Other promotional activities were also used in support of the campaign. One month before the movies aired, a $1 off coupon for a bag of Starbucks Coffee was sent to 3 million targeted consumers around the country, along with a viewer guide introducing the Starbucks-sponsored independent movie festival. Starbucks billboards also appeared during the movie month coinciding with the independent film industry’s annual telecast, which aired on both Bravo and IC. The innovative Bravo partnership wound up not only increasing sales of Starbucks Coffee by 15 percent for the month the campaign ran, but also increased viewership on Bravo by 33 percent. These results led the campaign to be named a Media Plan of the year by Adweek magazine. Questions: 1. What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets? 2. How did the partnership work? Is there anything you could recommend that would extend the reach of this campaign? Case IV Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one of the four largest agency holding companies in the world, the initials actually stand for Wire & Plastic products, the British company Sorrell used to gobble up some of the world’s most famous advertising agencies. The roster of agencies now under the WPP’s wing includes industry leaders Ogivly and Mother, Burson-Marsteller, Hill & knowlton, young & Rubicam, and J. Walter Thompson, to name just a few. Large conglomerates like WPP made frequent headlines in the 1990s, a period of great consolidation in the advertising industry. Faced with harsh economic and business realities, individual advertising agencies chose to give up independent existence in order to become parts of large communication companies that offered clients all the tools for an integrated campaign, including advertising, direct marketing, public relations, and sales promotion. In the new millennium, dealing with one (or several) of the four large holding companies, WPP Group (England), Interpublic(U. S), Publicis Groups (France), and Omnicom (U. S), is the way the world’s biggest advertisers do business. While each of the conglomerates is led by a charismatic and dynamic individual, none appears to have an edge on Sorrell, who was described in a recent Fortune article as â€Å"†¦confident, witty, and a tod arrogant, talking rapidly about the future of advertising and the challenges of keeping fractious clients and ad agencies happy. † Fortune also noted that â€Å"In an industry populated by shameless schmoozers, the 59-year-old Sorrell is in a league of his own. † These characteristics have served Sorrell well, In 2004 he squared off against rival Publicis Groups and its CEO, Maurice Levy, in pursuit of one of the last great independent agencies, Grey Advertising, New York. During the battle Advertising Age opined that Publicis had a big advantage because Levy and Grey chair Edward Meyer were friends and had spoken about merging in the past. In addition, both Grey and Publicis created ads for consumer giant procter & Gamble, while WPP agency Ogilvy & Mather counted P&G’s competitor Unilever among its most important clients. It is customary for agencies not to work for competing accounts. ) A Unilever spokesperson, asked for his thoughts about the possibility of working with an agency that created ads for his most important rival, suggested that â€Å"In the past, we’ve not seen it to be such a good idea. â€Å"But nobody familiar with Martin Sorrell was surprised when at the end of the day he convinced Grey to sign with WPP and persuaded Procter & Gamble to stay as well. Unlike many of his peers, Sorrell has never written a word of copy, nor has he ever penciled a print design or directed a broadcast commercial. Sorrell’s talents are organizational and strategic; although he is an expert in the world of finance, Sir Martin cautions, â€Å"I may be a bean counter, but I’m not an accountant. † To drive home the point he posed for WPP’s annual report surrounded by lima and pinto beans. So how does Martin Sorrell continue to win in the high-stakes agency world? His vision, developed years before most of his rivals caught on, that twenty-first-century clients would want a complete menu of marketing communication services, all of which work synergistically, is one important reason for his success. Tenacity, energy, focus, and a willingness to do whatever is needed to win are also traits that come to mind. All these are illustrated in the story of Sorrell’s drive to land Korean giant Samsung when the company put its advertising up for review in the spring of 2004. Samsung spends almost $400 million each year supporting its brands, which is reason enough for agencies to salivate for the account. Sorrell believes that the company holds even greater appeal because of his forecast that advertising growth in the twenty-first century will come disproportionately from Asia. So Sorrell did whatever he could to attract Samsung’s attention. Like any savvy agency head, he assigned his best people to generate creative ideas to pitch to Samsung executives. But unlike most agency heads, he didn’t stop there. After discovering that a Samsung-financed museum was having a grand opening in Seoul, Sorrell jumped on a plane and ended up being the only agency person there. Samsung executives found themselves receiving emails from Sorrell at all time of the day and night. Peter Stringham, marketing director of HSBC, a company that Sorrell landed after several years of trying, commented, â€Å"Martin can be quite persistent. He was there from the first meeting to the last. He’d pitched to us a couple of times before and not gotten the account, but he’d had his eye on it for years. † Needless to say, in the fall of 2004, Samsung announced it was awarding its account to WPP. In the new millennium, British knights may not wear armor, carry a crest, or rescue damsels in distress. But Sir Martin Sorrell knows how to triumph in the competitive world of advertising agencies. Questions 1. Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies? 2. What qualities help Sorrell to be successful? Why are these qualities so important for his company’s success? 3. Explain how Martin Sorrell wins clients and builds positive agency-client relationships. How does he see the agency’s role in marketing? Case V Boycott This! A recent ad for a Nike hiking shoe used copy that was probably intended to be humorous. The copy suggested that Nike’s shoe could help the use avoid turning into â€Å"†¦a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized wheelchair with my name embossed on one of those cute little license plates you get at carnivals†¦. Marcie Roth, an advocacy director for the National Council on Independent Living, didn’t find it funny. â€Å"Nike is trying to be sensationalist, and they’re doing it on the backs of the disabled,† thundered Roth, adding, â€Å"We won’t tolerate it. † Nike apologized and immediately pulled the ad. But Roth announced that her group was interested in more than just an apology, because the disabled, in Roth’s words, had been â€Å"dissed. † Nike was asked to include disabled actors in its ads and hire a greater number of disabled workers. Otherwise, suggested Roth, Nike could expect a boycott. Boycotts are certainly one way for consumers to let advertisers know when they’ve gone too far. While some advertisers, notably Benetton, delight in creating controversy, that vast majority try to avoid the unwanted attention and possible loss of sales that a boycott might bring. Armed with this knowledge, consumers and interest groups regularly threaten boycotts and there are several Web sites that track the dozens of product boycotts that re occurring at any given time. Recently the Web site â€Å"Ethical Consumer† listed boycott of Adidas (for allegedly using kangaroo skin in the manufacture of some boots), Air France (for allegedly transporting primates), Bayer (for allegedly supporting policies favoring the use of genetically modified crops), and even entire nations (Israel, China, Morocco, and Turkey). Although Ethical Consumer’s rationales for supporting boycotts appear motivated by left-leaning or pr ogressive concerns, conservative groups use them too. The American Family Association, based in Tupelo, Mississippi, has sent tens of thousands of e-mails threatening boycotts to advertisers Geico, Best Buy, Foot Looker, and Finish Line. The AFA is not upset with the ads placed by these companies, but rather with the program in which the ads appear: South Park. The AFA claims its e-mail campaigns caused Lowe’s, Tyson, ConAgra, and Kellogg’s to stop placing ads in ABC’s surprise hit Desperate Housewives. Some companies resist boycott pressures. Proctor & Gamble ignored AFA pressure to stop its support for gay-friendly legislation in Cincinnati. Subway Vice President Chris Carroll said his company ignored threatened boycotts caused by the company’s decision to run ads in a documentary that was unflattering to Democratic presidential nominee John Kerry. And then there’s Pepsi. In 2003 the brand signed hip-hop artist Ludacris to appear in a â€Å"fun-oriented† campaign, but outspoken cable show host Bill O’Reilly immediately ripped Pepsi and urged â€Å"†¦all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt†¦the poor in our society. I’m calling for all Americans to say, ‘Hey, Pepsi, I’m not drinking your stuff. You want to hang around with Ludacris, you do that, I’m not hanging around with you. † A Pepsi representative appearing on O’Reilly’s show denied that the artist’s provocative lyrics (one album featured a song called â€Å"Move Bitch†) were relevant to the Pepsi campaign. But the following day Pepsi canceled the campaign. For viewers of a certain age, the entire affair was reminiscent of the controversy that erupted several years earlier when Pepsi canceled ads featuring Madonna after she appeared in a controversial music video. But Pepsi’s decision did not mark the end of the controversy. After the announcement, Ludacris and the Hip-Hop Summit Action Network, an organization run by his producer, Russell Simmons, threatened their own boycott. Following several days of negotiations, the second boycott was called off. Ludacris would not be a spokesperson for Pepsi, but the soft-drink giant agreed to a deal to make a multi-million-dollar donation over several years to the rapper’s foundation. Questions: 1. What do you think about consumer boycotts? Are they unhealthy attempts to infringe on the speech rights of others? Or are they a healthy sign that consumers can take action against the ethical lapses of advertisers? 2. How should a company respond to the threat of a boycott? Consider the different responses of Nike, Subway, Lowe’s, Proctor & Gamble, and Pepsi. How well do you think each of these companies reacted to boycott pressure? Did any of the companies hurt their brand because of the way they reacted to boycotts? 3. How would you review advertising ideas that you suspect are controversial and might generate a backlash? Is it ever justified to â€Å"push the envelope† in the areas of good taste and social responsibility? How would you decide if such approaches are effective? Case VI How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co. , nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes and deductibles in their primary insurance coverage. Then again, if you are like 90 percent of U. S. onsumers, maybe you have heard of the company. In its advertising it calls itself â€Å"AFLAC. † The four-year AFLAC campaign is the work of Linda Kaplan Thaler, owner of the New York agency that bears her name. Thaler’s ads are not known for their subtlety. Among her credits are the Toy’s R Us jingle â€Å"I don’t want to grow up,† and the successful campaign for Clairol Herbal Esse nces, featuring on â€Å"orgasmic† hair-washing experience. The Herbal Essences ads strike some as funny, others as quite possibly offensive, but sales of the product have skyrocketed to almost $700 million a year. In many ways Thaler’s ads hearken back to the 1960s, when it was common to feature â€Å"sex, schmaltz, chirpy jingles and ‘talking’ babies and animals,† as the New York Time’s advertising columnist Stewart Elliott puts it. Industry insiders have been known to snipe at Thaler’s work, and few would describe her campaigns as â€Å"edgy. † But as Maurice Levy, CEO of the giant advertising company Publicis, observes, â€Å"There are people who do advertising for what I call the advertising for the consumer. She is doing advertising mush more for the consumer. Thaler herself notes, â€Å"We’re doing our job when we find ways to get people to buy things. † Thaler’s AFLAC ads, by almost any measure, are her best. Almost all feature a white duck desperately screaming â€Å"AFLAC† at people who need supplemental insurance. Unfortunately, the duck’s audience never quite seems to hear him. Most of the ads contai n a fair amount of slapstick, usually at the expense of the duck, whose exasperated-sounding voice originates with former Saturday Night Live cast member Gilbert Gottfried. He’s got the right answer but nobody is listening, and that’s a situation that resonates with people,† says Kathleen Spencer, director of AFLAC’s corporate communications. â€Å"There’s also just something inherently comical about a duck. † The campaign has been enormously successful. Since the ads first began running, brand name awareness has increased from 15 percent to 90 percent. Over the same period year-to-year sales increases have almost doubled. Dan Amos, CEO for AFLAC, believes that â€Å"our name recognition with our advertising campaign to truly help our company. In 2003 Ad Age named the commercial featuring the duck and the Amazing Kreskin (who hypnotizes a man into thinking he is a chicken) the most-recalled spot in America. But what makes the AFLAC campaign truly remarkable is how little it has cost the company. The duck has a higher Q score (a measure of a character’s familiarity and appeal) than both Ronald McDonald and the Energizer Bunny, but whereas Energizer has spent almost a billion dollars over 15 years on advertising, and McDonald’s spends almost $700 million every year, AFLAC’s ad budget is only $45 million a year. There is no denying that Thaler’s work for AFLAC is a triumph of both effectiveness and value. Questions: 1. Some viewers don’t like the AFLAC ads. Can an ad still accomplish its intended purposes if people find it annoying? 2. The AFLAC campaign is more than four years old. In your opinion, will the campaign stay effective for the foreseeable future? 3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success?

Child Abuse and Neglect Policy Essay

1. Purpose To inform all employees of Aprils Daycare of the requirement to report suspected child abuse (including sexual abuse) or neglect and to inform employees of their immunity from civil liability or criminal penalty for reporting. To establish procedures to be used by all employees of the daycare in making oral and written reports to the appropriate authorities of suspected cases of child abuse or neglect. To protect children from abuse and neglect. 2. Definitions Under this Policy, the abuse and neglect of a child (i.e., any individual under the age of eighteen (18) years) is defined as follows: Physical injury not necessarily visible of a child under circumstances that indicate that a child’s health or welfare is harmed or at substantial risk of being harmed; The observable, identifiable, and substantial impairment of a child’s mental or psychological ability to function; The failure to provide proper care and attention to a child, including leaving a child unattended, under circumstances that indicate that the child’s health or welfare is harmed or placed at substantial risk of harm; or Any act that involves sexual molestation or exploitation of a child (i.e., any sexual contact or conduct with a child) regardless of whether the child has physical injuries. 3. Who Must Report Any employee of the daycare who has reason to believe that a child has been subjected to abuse (including sexual abuse) or neglect (the â€Å"Reporter†) by any parent, guardian, adoptive parent or other person who has permanent or temporary care or custody or responsibility for the supervision of such child (including, without limitation, daycare employees), or any household or family member of such child, shall make a report as directed below. An employee must act on the basis of any information and belief. The law gives the Reporter very little latitude. 1. The Reporter must immediately notify and give all information required below to the head of the daycare (the  Ã¢â‚¬Å"Head†) or, if the head of the daycare is unavailable, his or her designee (the â€Å"Designee†). [NOTE: The Daycare could choose to have more than one designee.] a. If the Head and the Designee are not immediately available but will be available later during that same daycare day, the Reporte r shall wait to make the report required above to the Head or the Designee as soon as they are available. b. If neither the Head nor the Designee will be available later during that same school day, the Reporter shall follow the directions in Step 2.a. below. 2. After notifying the Head or Designee, the Reporter, along with the Head or the Designee, must make an oral report (by telephone or direct communication) as soon as possible to the local Department of Social Services or the local law enforcement agency. Contact information is as follows: CFSD 1 (866) 820-5437. a. If neither the Head nor the Designee will be available during that same school day, the Reporter shall make the oral report as soon as possible without waiting to notify the Head or the Designee. 3. The Reporter must also make a written report to the local Department of Social Services not later than forty-eight (48) hours after the contact, examination, attention, or treatment that caused the Reporter to believe that the child had been subjected to abuse (including sexual abuse) or neglect. The reporter should also send a copy of the written report to the local Licensing Agency. Contact information is as follows: (406)655-7633. o The written report must be signed either (i) by the Reporter or (ii) by the Reporter and the Head or Designee. If the Reporter signs the written report without the accompanying signature of the Head or Designee, the Head or Designee must first review the report unless neither is available to do so within the requisite forty-eight (48) hours. 4. Contents of Written Report As far as is reasonably possible, an oral or written report made under this Policy shall include the following information: the name, age, and home address of the child; the name and home address of the child’s parent or other person responsible  for the child’s care; the whereabouts of the child; the nature and extent of the abuse or neglect of the child, including any evidence or information available to the Reporter concerning possible previous instances of abuse or neglect; and any other information that would help to determine (i) the cause of the suspected abuse or neglect; and (ii) the identity of any individual responsible for the abuse or neglect. 5. Immunity Any person who in good faith makes or participates in making a report of abuse or neglect or participates in an investigation or a resulting judicial proceeding is immune by state law from any civil liability or criminal penalty that would otherwise result from making or participating in a report of abuse or neglect or participating in an investigation or a resulting judicial proceeding.

Vietnam Essays - Vietnam War, Ho Chi Minh, South Vietnam, Viet Cong

Vietnam Essays - Vietnam War, Ho Chi Minh, South Vietnam, Viet Cong Vietnam Believing that communist aggression in South Vietnam could lead to takeover of South East Asia, the United States slowly became more involved in the conflict there during the years of 1954 through 1975. Prior to the War Following World War II, there was a bloody 7 ? year struggle between Communist Vietnamese and the French for control of the land. A peace conference was finally held in Geneva, Switzerland on July 1954 which determined that French rule would be ended in Vietnam and that the country would be split at the 17th parallel of latitude into North Vietnam, with a Communist government, and South Vietnam, with a republican government. Not long after, the United States military advisers took the job of training the South Vietnamese army. At the same time, Ho Chi Minh, president of North Vietnam, pledged to "liberate" South Vietnam. Elections were planned to be held during 1956 to resolve the division of Vietnam, but the U.S. supported Ngo Dihn Diem's refusal to hold the elections, believing that Ho Chi Minh would win. South Vietnam South Vietnamese Government Loses Support Ngo Dinh Dem was elected in 1955, and was very popular at first, but public support, as well as that of military officers and cabinet ministers, gradually disappeared. This was mainly because Diem's brother and adviser, Ngo Dinh Nhu, was able to give orders to officers and military units. Madame Ngo Dinh Nhu, Diem's sister-in-law, also promoted a lot of dislike from Vietnamese. South Vietnamese Rebellion On May 1963, President Diem, a Roman Catholic, prohibited the flying of the Buddhist flag. Thousands of Buddhists were arrested, and some were tortured or killed. Some Buddhists publicly burned themselves to death in protest. On November 1, three weeks before President Kennedy was killed in Dallas (on November 22), Diem and Nhu were assassinated. A government was hastily put together, and remained unstable. Vietcong Communist guerrillas, known as the Vietcong, came across the border through Laos in large numbers, helping native Communist terrorists in the south. One main objective of these rebels who were directly controlled by the Vietminh, North Vietnam's government, was to disrupt all types of South Vietnamese order. Many local administrators were also assassinated accomplishing this goal. Guerrilla bands also raided industries, farms, military installations, and villages. Frequently they attacked at night, withdrawing afterward in the thick forest. Seldom were the South Vietnamese forces able to fight them in the open. Because of this battles were rarely fought along a single front.. U.S. Involvement Beginning U.S. Involvement and Escalation In October 1961, President John F. Kennedy sent Gen. Maxwell D. Taylor to South Vietnam, to evaluate the country's economic and military condition. General Taylor said that "infiltration of the Vietcong from the north was increasing," that "South Vietnam's economy had suffered drastically," and that "better and more equipment was needed." Believing that there would be a domino effect President Kennedy expanded economic and military aid. American aid increased from 1961 to 1963, and over 16,000 military advisers were sent to South Vietnam, and 400 million dollars provided for military purposes. The Vietcong was temporary halted. About this time Robert Macnamarah was escalating the involvement of the U.S. in Vietnam and later the war will begin to be called Macnamarah's War. William Wessmoreland a commander of MAC V (Military Assistance Command Vietnam) was assuring political figures that in order to win he needed more troops. United States Warships Attacked On Aug. 2, 1964, North Vietnamese patrol boats off the coast of North Vietnam attacked the USS Maddox, a destroyer cruising in the Gulf of Tonkin. Two days later the Maddox and another destroyer were attacked. The United States was drawn further into the conflict when President Lyndon B. Johnson ordered retaliatory air attacks and the congress authorized U.S. military operations with the Tonkin Gulf Resolution. Reaction to Terrorist Activities Terrorist attacks upon American bases in South Vietnam became frequent. These were made to discourage the United States into complete withdrawal from Vietnam. However, the number of air raids by American aircraft against North Vietnam increased. The attacks on Pleiku triggered the massive bombing campaign on North Vietnam called "Operation Rolling Thunder". Bombings were aimed mainly at highways and bridges. In Laos, bombers also struck the Ho Chi Minh Trail, an important Vietcong supply line.

7 Ways to Determine the Person to Provide You with Professional Academic Writing

7 Ways to Determine the Person to Provide You with Professional Academic Writing 7 Ways to Determine the Person to Provide You with Professional Academic Writing The life of a student can be overwhelming. Suddenly, you have more tasks to do, and less time to for them. You haven’t been getting enough sleep and you’ve been neglecting social time with friends. You’ve finally decided that it’s time to hire a professional writer to help you with your academic paper. Unfortunately, you may find that seeking out and hiring the right professional writer is almost as much work as writing the paper yourself! The Internet turns up pages of results when you are looking for a professional academic writer. You’re probably wondering how you can narrow them down. And how do you know which ones are reputable, and which will just take your money and supply you with a low-quality work? We’re here to make this task easier for you. Here are the things that you need to look at while seeking out someone to help you with professional academic writing. 1. A College Degree It’s not hard to post something online that declares you as a professional writer. Anyone can do that. And while a college degree does not automatically mean that someone is a good writer, you do want someone who is well versed in the requirements of academia and can prove that he/she has already mastered them. 2. Certifications Most professional writers have engaged in some kind of advanced coursework or have taken on challenges that resulted in awards or certificates. Don’t hesitate to ask candidates whether they have any of these. 3. Samples There is no more genuine proof of what a writer can do than actual samples of his/her works. It’s easy for anyone to tell you what they have accomplished, but more impressive if they can actually show them to you. 4. Curiosity Always ask the candidate whether they have any questions due to the job. If they don’t, that should be a red flag. A candidate who has no thoughts or ideas about the project probably sees it as nothing more than a quick way to make a few bucks. You want someone who actually cares about the work and asks questions to determine how to accomplish it. 5. Ability to Meet Deadlines Let’s face it: you’re hiring the person purposely because you have some difficulties meeting your deadlines. If they can’t accomplish this most basic requirement, nothing else really matters. If possible, talk to other clients of this particular writer and find out how timely he/she is in completing tasks. 6. Guaranteed Originality It’s easy to copy something from a website or use a paper that was previously used by another student. Hey, you could even do that yourself. But, with the prevalence of plagiarism detecting software, you can’t afford this kind of rookie mistake. Make sure that your candidate can guarantee 100% original work. 7. Clear and Fair Payment Terms The terms of your contract should be clearly stated up front. There should be no ambiguity about the deadlines or the price. Verify how the writer expects to be paid: by the hour, by the word, or by the essay? You must clearly understand his terms so you won’t get any surprises. Also be wary of writers who demand that you pay them before they have done any work. Payment should be rendered only after you get tangible results. Take these as your guide, and there is no doubt that you will find a writer who can be a great support to you.

How To Be More Productive With Your Spare Time

How To Be More Productive With Your Spare Time If there’s one thing most bloggers know about writing its that its very time consuming. And when time is money, you certainly can’t afford to waste it. My theory is, if you can be more productive even in 5 minutes, you will find that you end up writing more throughout the week with less time on your hands. I want to share a few secret habits of mine that have stuck around since I started content writing, and I’m sure have saved me hundreds of precious minutes and more than a few dollars. How To Be More Productive With Your Spare 5, 30, And 60 Minutes You are not alone in the struggle of writing. Most successful bloggers would not manage their over-stretched workload without amazing tools to help them save time and write more. The most efficient tools are ones you can use on the move in short periods of time, and if you’re anything like me, then you will understand how every moment can be used for something productive toward your writing. So here it is, how  to maximize your time, actually get more stuff done, and be more productive. Oh, and a quote to help you on your content writing way: Do. Or do not. There is no try. - Yoda How To Use  Your Spare 5 Minutes To Be More Productive You may wonder, "How can I achieve anything in 5 minutes?" The answer is simple: Do your micro tasks to free up time later on. This method to help you write more is super handy  when you’re on the go. Whether you are on the bus, train, or in between projects, 5 minutes can mean a lot.  You probably spend 5 minutes listening to a song and a half on your way to work. Here is what you can do instead: 1. Network. If you are in the blogging or content writing sphere, it is important to make and keep connections. You can spend 5 minutes either calling or sending a message to your blogger friend- make it a useful 5 minutes by asking them a question. Twitter chats are a really useful way of networking and a great place to ask questions that people actually reply to! 2. Be creative. Start that infographic/visual idea you always wanted to do. OK, it will inevitably take longer than 5 minutes, but forming the idea won't; it will give you the push to finally do it. Remember that innovation is a painstaking process, and every minute you have spare to process it is essential. Spend spare minutes on innovative ideas to increase your productivity.3. Create a quote. Ever wonder how people come up with all those lovely quotes in their writing? They spend 5 minutes coming up with them. By writing or searching for  two  quotes a day, you will find your blog writing becoming deeper and much more personal, and we all know readers love personal content, right? 4.  Share your content. Send a tweet to someone in your niche. In my opinion, this is one of the most useful things you can do with your 5 minutes. You can find people to connect with by searching for hashtags in your industry and find discussions to get involved in or influencers to ask questions. Oh, and always respond to someone who tweets you. Respond  immediately  or as soon as  possible. This will allow you to create a  relationship with your community. The larger community you build, the more  loyal your followers will be.   Another option is to go back over your old posts and share them. My secret habit: I like using Twitter for accessing events, even if I can’t attend them. By tweeting relevant posts with the event’s hashtag, you can revive traffic to old content and bring more people to your blog. You will meet influencers in your industry and your content will live a bit longer because people search for the event hashtag even days/weeks after it ended. Even better, this really does take only 5 minutes. 5. Use your surroundings  for visual inspiration in your content. EyeEm (Andoid, iOS) is a funky app you should download now. When you are traveling in your daily life, you can use this app to capture amazing shots that you can later add to your content, or even sell them to make money. Now if that isn’t being efficient, I don’t know what is. EyeEm helps you manage your pictures to capture visual inspiration for your content when you're on the go. My secret habit: I like to get unusual shots with my phone, even if it's of a cup of coffee or an empty bench. I keep these pictures for later and it sometimes gives me my most creative ideas. I've activated the automatic Google Drive backup, so every picture I take is saved in MyDrive. Take pictures as your content ideas. It helps you avoid stock photography, gives your content a personal story, and helps you use your spare time to be more productive. 6. Explore  catchy new hooks for your content. Portent's Title Maker  is probably one of my favorite tools for content creation. Basically, enter a keyword and it produces countless options of headlines. You don’t always have to take these headlines and literally use them in your post, you can also use them as a basis for exploring ideas. With 5 minutes, I’ve estimated you can come up with about  250 titles to work with. While the  Title Maker is quick and easy, it's still a robot.  So there are times where the headlines comes out a little like gibberish or not grammatically correct. This is why Portent is an excellent idea finder, and  once you find your idea, you can then use 's  headline analyzer  to check your SEO score and make sure your headlines will get clicks. My secret habit: If I’m having a bad writing day, I like to put the names of famous people as the subject. Some of the results have really brightened up my day and motivated me in the rest of my writing. Start with Justin Bieber. How To Use Your Spare 30 Minutes To Be More Productive OK, so in 30 minutes you might be able to achieve something more meaningful when it comes to actual content writing. The amount of time it takes to watch an episode of How I Met Your Mother is the same amount of time you could use to create new content ideas. Now I am all for sitcom TV and downtime Facebook stalking, but when statistics show that we spend 1.77 hours a day on social media, it's time to make a change. Here are 3 things you could do instead: 1. Refresh those old blog posts with more up to date research. Your readers will appreciate the attention you give to all of your content. 2. Reply to all your blog comments. This is a crucial way of engaging your audience and create discussion around your topics. 3. Add a to your posts. Encouraging sharing is one of the best ways of getting more exposure for your work. 3 ways to improve your #content  instead of binge watching Netflix.Save awesome content to read later when you have spare time. Pocket is my new favorite tool. It  will help you bookmark information you want to read for later. This idea will save you time for when you come to sit down and write. Instead of spending 1–2 hours researching, you will already have a list of great articles to refer to. And the best part about this tool is that it works within other apps you might be using like Flipboard or Twitter. My secret habit: My favorite place to Pocket articles from is Feedly. This way, I can browse multiple articles and bookmark the ones I want to read for later. It's almost a daily habit now, and this way I have a constant stream of articles to read when I have more time. Brainstorm new ideas. bubbl.us is a fantastic brain mapping tool to get your ideas flowing. Start by inputting a core idea and see your idea grow. You can use it either as a desktop version or download the app on your iPhone or Android device. My secret habit: 30 minutes is really quite a long time to brainstorm one topic. I sometimes like to go over two topics,  15 minutes each, leaving more time for writing when I get to the latter topic. Take a break. I know that this one sticks out like a sore thumb, but it’s supposed to! Don’t put so much pressure on yourself to do everything in one day. Having a 30-minute break from your writing is just as important as being productive with the time you have. The more relaxed you are, the more creative you will be, so put your computer/phone/tablet on hibernate and take a walk outside. Really: A study by the Journal of Occupational and Organizational Psychology found that participants who took 20-minute breaks for progressive relaxation (like meditation) came back to work more productive than when they left. Even better if you are at home:  Have a power nap.  They're proven to improve concentration and performance, which is essential to any writer. How To Use 1 Hour  To  Be More Productive With one hour to spare, you might not feel there is enough time to really sit and get into that blog post you’ve been meaning to write. There are other things you could be doing to get more writing done in this short amount of time: Reinvent your content with LinkedIn Publisher. Most people these days have LinkedIn for connection building reasons, but not every blogger is using it as a tool for content distribution. With one hour, you can repurpose (rewrite) an older blog post and start building a presence on this platform. You will be doubling your writing output without even realizing it. LinkedIn is more effective with articles that offer real solutions for problems or insights that have been backed by research. So try to take the core elements from previously published posts and put a new angle on them. Once you rewrite your post, share it in many different LinkedIn groups for maximum exposure. My secret habit: I like to connect with people who  comment on my posts on LinkedIn. They are often from the same niche that I come from, and I find that this technique has led to valuable leads such as guest posting. Repurpose your content with SlideShare. I love using this tool when I don’t have time to write a full post. 1 hour is enough to get together a good SlideShare. For example, if you wrote a few posts on a specific topic, you can turn them into an informative SlideShare that will attract different readers to your site. Whether it’s to repurpose content or to get some more content out on a different medium, this is a great tool to help you write more in less time. Oh, did I mention it's free? My secret habit: If you've ever  presented anywhere, upload your slides to SlideShare.  With the right tags, you can reach thousands of interested readers which will bring them back to your site. This means you are maximizing your writing through several channels. Learn how to do what you do  even better with Coursera. There are so many online learning courses available, it’s quite amazing. Coursera is one of the best platforms that offers a variety of different lectures. In an hour, you can improve your writing skills, learn how to code your WordPress blog, or even get to grips with your Google Analytics. These courses may not be directly related to writing, though developing these skills will save you time in other aspects of your day that will eventually give you more time for writing. The Extras That Will Save You Time These are tools I recommend if you are looking for that extra something to get you writing more in less time: 1.  E.gg  Timer:  A typical problem  for content writers is actually sitting and writing for a block period of time without doing something else. If you recognize this behavior, start restricting your  time  with E.gg Timer. All you need to do is write how much time you want to focus for, and you will get a notification reminding you it's tea time. Try and stick with it and you will find your workflow increases and improves. 2.  TrenDemon:  I’ve been wanting to use a popup subscriber for a while (sorry, I know we hate to love them) and I found that TrenDemon has great A/B testing methods. They have a free plan for publishers, so I recommend this as a starting point for optimizing your blog subscribing process. By worrying less about picking up subscribers, you will be giving yourself much more time for actual writing. 3.  GetResponse:  If you’re looking for a way to save time for writing, you should stop using that Excel sheet for your subscriber email database. Firstly, it’s not secure, and secondly, it's so time consuming having to send all of the email newsletters yourself. GetResponse is a great option for blogs with more than  1,000 subscribers who want to have easy access to newsletter designs that can be sent automatically. They have a 30-day free trial that is worth checking out, with many cool features like inbox preview that lets you see what your newsletter will look like across different platforms. I hope these tips have helped you get ahead of the time game to help you write more in your busy schedules. My overall general habit is to try and find productive creative outputs in everything that I do. I know it’s not always possible, but this dedication to your writing will become easier over time, and you will find yourself writing more as you get used to this new way of being productive with your time. Just get your free copy of the productivity template to  try out some of these tips the next time you have a few spare minutes.

Lab report (Should we mine this ore) Example | Topics and Well Written Essays - 750 words

(Should we mine this ore) - Lab Report Example The experiment results proved that absorbance is proportional to the concentration. In relation to these, the experiment is related to Beer-Lambert Law which is the Beer-Lambert Law (A= Æ bC) is a combination of molar absorptive (e), sample concentration(C), solution thickness (b), absorbance (A). In this experiment, a standard curve was applied to determine and express the relationship between two quantities. In this case, the essay data is plotted to determine the concentration of the given substance .The Beer-Lambert Law can prove that the solution’s concentration is directly proportional to the solution’s absorbance. The Beer-Lambert Law is expressed as below: Furthermore, Absorbance= -log (%T) +2 is as well referred to as Beer’s Law. Percent transmittance and absorbance on the other hand was as well considered in this experiment. Absorbance represents the logarithmic measure of the level of light absorbed at a given wavelength as light passes through the solution. Furthermore, matter and light interaction also enabled us to further understand the basics of the lab experiment. Through Louis de Broglie theory and quantum physics, it is noted that matter and light interact through transmission, emission, reflection and absorption. Through data collection from multiple experiment trails, it can be employed to determine the percent transmittance. By definition, the percent transmittance is the intensities ratio of light through a medium to the initial light intensity. It can as well be employed to determine the relationship between the wavelengths and intensity passing through the solution. Percent transmittance is expressed as below: To determine the best acid to use from the analysis of the provided acid with the ore, firstly, 6M of the 3 acids and 3M of one acid were used to make 4 solutions with Cu (NO3)2.3H2O.In this case, 3M and 6M represented very strong acid concentration. The Cu(NO3)2.3H2O amount used that

Truth and Illusion Essay Example | Topics and Well Written Essays - 750 words

Truth and Illusion - Essay Example As the paper outlines Willy Loman, the protagonist of the play, a man in his sixties, has spent his life pursuing the dream of making a good life for himself through his hard work, but now in the sunset of his life realizes, that the dream was nothing but an illusion which he had been breathlessly pursuing. However, life dealt a cruel blow when he was just like that, dismissed him from the job and soon realizes that dreams have no place in the reality of daily life. From this study it is clear that Willy’s chosen profession that of the salesman, was itself associated with trickery and illusion. The job called on a person to be a glib tongued, smooth talker and Willy carried this role even into his own home, where he instilled the same poor values in his sons Biff and Happy. Biff, the elder son, lived a life of uselessness, drifting from one job to another, and even going to prison a couple of times. His life was a sham and even his parents were unaware of the truth. Happy, the younger son, on the other hand had made money his ultimate goal and even at his father’s grave promised to pursue the goal of making money. The play has a constantly shifting scenario—moving from past to present, illusion to reality, falsehood to truth, and finally a rude awakening from a dreamy state to one of harsh reality. This oscillation between the past and present fills the play with a lot of ambiguity. The reader’s emotions also swing ba ck and forth from a touch of sympathy for the Loman family to a complete indifference towards their pathetic condition, which is a result of their materialistic ambitions.

Are Women Really Better Leaders Essay Example | Topics and Well Written Essays - 500 words

Are Women Really Better Leaders - Essay Example Thus, this paper intends to explore the issue of the difference in leadership styles between the two genders to answer the question: Are women better leaders? In 1996, Belenky made a study on organizations run by women and identified how female leaders assumed their functions differently that from men. Belensky (1996) noted that women leaders â€Å"developed themselves as public leaders by extending and elaborating women’s traditional roles and women’s ways to an extraordinary degree† (p. 412). This statement can be supported by the case of Anne Mulcahy, former CEO of Xerox who influenced people by working side by side with them through hard times. Xerox then was in a time of financial bankruptcy; in fact, she herself worked for two consecutive years without a weekend off. Her passion and perseverance kept her going on despite the warnings of financial advisors that Xerox would not be able to make it. Mulcahy was not just an ordinary leader, she was very extra-ordinary that gender did not matter at all. Amazingly, she was able to change the course of Xerox and her successor is even a woman too. It is easy to manage people when they are satisfied; however, good leaders emerge when the scenario is full of adversity. This is what made Mulcahy different since she rose from the ranks and took the helm without doubting herself. However, this does not mean that Mulcahy is a good leader because she is a woman; instead, she performed beyond her traditional role that is why she became a great leader. Sex-typing of leadership abilities does not place women in higher position nor does it give them more respect. Rather, society should view women as â€Å" people†, not â€Å"men and women† (Debate, p. 151). Women are managers and good leaders because they worked hard to educate themselves and earn professional experience. The successor of Mulcahy is Ursula

Middle eastern cultures 201 Essay Example | Topics and Well Written Essays - 1000 words

Middle eastern cultures 201 - Essay Example s share many an orthodox with rigid rules in nations like Saudi Arabia, where ‘Burqa’ clad women are respected and western influences are not so welcome. In the first paragraph of the essay I have attempted to discuss on now westerners are in UAE and the second paragraph I have detailed how their lives have changed. I have supported the essay with real life narrations and information from the web. The role of westerners in building the UAE is undisputed as technology is mainly imported from western nations. The technical expertise to build marvels and oil extractions from the oil rich Middle East is made possible with western leadership in companies that provide services and infrastructure in UAE. I Sample this mention from the web: Dubai and the United Arab Emirates are growing in popularity as potential destinations for a fresh start. With Dubai offering a wealth of opportunities, as well as financial bonuses such as tax free income and a rapidly booming economy, growing number of westerners (in particular) are heading for the sun drenched shores.(globalvisas.com) Recalling a westerner’s writing in the web, â€Å"If I can count myself as evidence, people in the UAE like and respect Americans . . . Living here is easy as because the UAE is one of the most tolerant countries in the Muslim world . . . But non-Muslims can get a license to purchase alcohol†. (escapeartist.com).This indicates the freedom of a westerner in UAE. However, it appears that the sunny side isn’t enough. Westerners have become a sort of bà ªte noire post gulf invasion and there has always been a simmering anger against westerners particularly amongst the extremist groups. This has given rise to a constant consternation in the western fraternity. Consider the statement â€Å"There are however recently been threats against westerners in the UAE, as in the UK, Europe and the USA† (paradise.com). This explains that among the rosy fragrance of an UAE living, the thorns also need to be

Social Media Users in Finland and Poland Assignment

Social Media Users in Finland and Poland - Assignment Example In July 2012, during the 16 International Christian Internet Congress staged in Munich, the attending church representatives unanimously agreed there was need for Christian organizations to boost their internet connective and interaction through social media. The outcome of the Munich conference was later discussed by Christian leaders in Finland in their annual meeting. Although only 35% of Finnish Christians use Facebook and other social sites, churches had lost more forty thousand faithful in less than four months. This served as an indication of how important social media are in wooing loyalist including fundamentalist. Churches therefore saw the need to retain their flocks by going socially online. It is from then that religious institutions adjusted their marketing strategy. Churches went ahead to appoint a team of delegates to investigate the role of social media in the modern society and also respond onslaught of social media criticisms. Instead, churches in Finland and the r est of Europe proposed new ways of positively using social media to preach the gospel and win new converts. Churches therefore launched an interactive social websites where their followers can post comments, videos, blogs, and pictures which would encourage other website followers. However, because of increasing cases of hacking, churches were forced to deploy experts and administrators to manage and integrate their sites (Scott, & Scott, 2011, p.63-4). The increasing use of online and digital communication technologies.... From political, corporate, to religious, all the organizations currently embrace social networks or media. Churches across Finland and Poland were surveyed on their how active to they use social media as a marketing base. The result polled by Buzzplant marketing agency revealed that these institutions often used social media to popularize themselves. Even millennium old institutions were found to have joined social network train. The survey covered about 250 churches in Finland on their position towards social media. Surprisingly, the finding of the survey established that religious institutions strongly believed on the effectiveness of social media form of outreach (Scott, 2010, p.89). Over forty six percent of the respondents indicated their preference of social media as an effective way of reaching out to their followers with only 25% of them preferring knocking on the door, and 6% indicating that TV is a better way of gaining numbers. Similar to Poland, Facebook and twitter were the most popular social networks for a large number of religious followers. This was evidence by the frequency at which these churches updated their Facebook or twitter pages on a daily account (Armfield, & Holbert, 2003, p.129). In July 2012, during the 16 International Christian Internet Congress staged in Munich, the attending church representatives unanimously agreed there was need for Christian organizations to boost their internet connective and interaction through social media. The outcome of the Munich conference was later discussed by Christian leaders in Finland in their annual meeting. Although only 35% of Finnish Christians use Facebook and other social sites, churches had lost more forty thousand faithful in less than four months. This served as an indication of how

Middle eastern cultures 201 Essay Example | Topics and Well Written Essays - 1000 words

Middle eastern cultures 201 - Essay Example s share many an orthodox with rigid rules in nations like Saudi Arabia, where ‘Burqa’ clad women are respected and western influences are not so welcome. In the first paragraph of the essay I have attempted to discuss on now westerners are in UAE and the second paragraph I have detailed how their lives have changed. I have supported the essay with real life narrations and information from the web. The role of westerners in building the UAE is undisputed as technology is mainly imported from western nations. The technical expertise to build marvels and oil extractions from the oil rich Middle East is made possible with western leadership in companies that provide services and infrastructure in UAE. I Sample this mention from the web: Dubai and the United Arab Emirates are growing in popularity as potential destinations for a fresh start. With Dubai offering a wealth of opportunities, as well as financial bonuses such as tax free income and a rapidly booming economy, growing number of westerners (in particular) are heading for the sun drenched shores.(globalvisas.com) Recalling a westerner’s writing in the web, â€Å"If I can count myself as evidence, people in the UAE like and respect Americans . . . Living here is easy as because the UAE is one of the most tolerant countries in the Muslim world . . . But non-Muslims can get a license to purchase alcohol†. (escapeartist.com).This indicates the freedom of a westerner in UAE. However, it appears that the sunny side isn’t enough. Westerners have become a sort of bà ªte noire post gulf invasion and there has always been a simmering anger against westerners particularly amongst the extremist groups. This has given rise to a constant consternation in the western fraternity. Consider the statement â€Å"There are however recently been threats against westerners in the UAE, as in the UK, Europe and the USA† (paradise.com). This explains that among the rosy fragrance of an UAE living, the thorns also need to be

Fire Fighters Campaign Plan Essay Example | Topics and Well Written Essays - 5500 words

Fire Fighters Campaign Plan - Essay Example Text messages will be sent to all Caymanians through their mobile providers, providing them with information and asking them to log on to the fire service website to get information including how they can join CIFSD.. Recommended Budget The budget recommended for the campaign is CI $100,000. A competition will also be initiated where individuals will answer questions by texting the answers to the number provided. Each text message will cost CI$2. Funds received from this venture will be used to finance the campaign. Prizes for the competition will be sought from various sponsors. Evaluation Plans Evaluations will be carried out as the campaign progresses to determine if any changes should be made to the campaign strategy. A final evaluation will be carried out at the end to determine whether the goals of the campaign were achieved. 1.0 Situation Analysis The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15 -64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative proportions of different ethnic groups are 40% mixed, 20% white, 20% black, and 20% expatriates of various ethnic groups. The Cayman fire service provides fire prevention and emergency services, domestic and aerodrome rescue and fire fighting services for the people of the... This essay examines Cayman Island Fire Services Department. The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15-64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative proportions of different ethnic groups are 40% mixed, 20% white, 20% black, and 20% expatriates of various ethnic groups. The Cayman fire service provides fire prevention and emergency services, domestic and aerodrome rescue and fire fighting services for the people of the Cayman Islands. Like all other departments it is faced with both a tight budget as well as the inability to attract employees because of the relatively low salaries that are currently being offered, the perceived difficulties of the job and the attributes required for the job. Despite those facts the government has allocated approximately CI$10.5mn towards its operations. There are currently six female officers working in the Cayman Islands – four in Grand Cayman and two in Cayman Brac. Currently the morale of the fire service staff is low because of the recent negative publicity in the news in relation to the harassment of female staff and the inability of the relevant authorities to deal with the situation.

School Driver Essay Example for Free

School Driver Essay My aunt, a school driver, she has a problem of picking the student up to school. She lives in Belvedere Garden, and picks student to the school in Shek Lei Estate (the map is on the last page). In order to save the cost by shorten the distance to the school, she asked me to solve the problem for her. By the virtue of keen competition, she couldnt charge for the high fees from the students. Besides, the fuel is very costly and variable. Thus, her income becomes unstable. She tries to solve it by picks up more students from different places, but the routes will be more complex and the time does not allow her to do so. She has to pick 50 students up from 12 places, there are 10 seats left and therefore she can only save the cost by pick more students up from these 12 places but not the other places. I also found her driving routes have a great problem, she didnt choose the fastest way. So I will choose the fastest routes for her. She has to drive 4 times per school day 1. From BG to SLE (through all places in shortest routes) 2. From SLE to BG (fastest routes to back home) 3. From BG to SLE (fastest routes to back to school) 4. From SLE to BG (through all the places in shortest routes). I have asked her where the 12 places were, how much profits she earns totally per month and how much the costs are. Here is the information: The name of the twelve place: Belevedere Garden Phase 3 (BG) Tsuen King Garden (TKG) Clague Garden Estate (CGE) Discovery Park (DP) Water Side Plaza (WSP) Luk Leung Sun Chuen (LYSC) Pa Tin Pa Tsuen (PTPT) Kwai Yin Court (KYC) Lei Muk Chuen Estate (LMSE) Shek Yam Estate (SYE) Shek Yam East Estate (SYEE) Shek Lei Estate (SLE) The distances between the places: Second drive: After sending the students to the school, my aunt will then go back home (From SLE to BG). Her original route is showed below: BGi DPi KYCi SLE 5km Third drive: She has to pick up the students again after the school (From BG to SLE). Her original route is showed below: Â  BG 13. 09km The total distance of the whole drive is 12. 6 + 5 + 5 + 13. 09=35. 69km There are 22 school days average per month, which means the total distance of one month is 35. 69 x 22 = 785km. In HK, the cost of the fees are 15p per km average, thus her original cost per month is 785 x 15p = i 118 and her income is i 810. So her actual income decreases to i 810 i 118 = i 692 Now I am going to find out the shortest routes of four drives. For the first drive and the last drive, I solve the problem by showing all possible ways as she has to go through all 12 places. The second and the third drive, I do only find the shortest routes and therefore I will use the Dijkstras algorithm. There are 52 way in the first drive and 66 ways in the fourth drive. Possible ways for first drive: BGi TKGi PTPTi Therefore, the new total distance per month is (12. 12 + 4. 93 + 4. 93 + 12. 6) x 22 = 761km The new cost is 761 x 15p = i 114 So her actual income increases to i 810 i 114 = i 696 If my aunt is willing to use this my methods, she could save i 4 a month (i 696 i 692 = i 4) Evaluation As a result, I saved i 4 for my aunt. In England, people may think that i 4 is just a little amount of money. However, i 4 in Hong Kong and China you can help many poor. They may get warm and full by buying food, clean water and clothes. I suggested my aunt that she could save more by delete the second and the third drives. It saves almost i 33 more (4. 93 x 2 x 22 x 15p ). It would spend her leisure at home during the resting time but save her more money. She could also earn more by picking more students from those 12 places. The cost cannot save so much because the routes in Hong Kong are not very long but complex, Hong Kong is just a point in the map only. In addition, she picks students up from 2 districts only and therefore the roads are shorter. The time is a problem as well, she is not allowed to pick more students. Otherwise, all of the students will be late for school and their parents will complain her. In the first drive and fourth drive, I have found out the shortest routes by showing all possible. Actually, its very difficult to find out and its take me a long time. When I was doing it, I needed to check many times whether I had showed all the possible or not. Besides, its easy to make mistakes when I was calculating the distance of the possible routes. In the second and the third drive, I used Djkstras algorithm to find out the shortest easily. It is very convenience and hard to make a mistake. This is the best method for me which I have learned. I impacted my aunt as well and she found it is useful.

Major studies of conformity

Major studies of conformity This essay will describe and evaluate several major studies of conformity. Conformity has been defined in number of ways. Crutchfield (1955), defined conformity as yielding to group pressure. Mann 1969 agrees with Crutchfield, however Mann (1969), argues that it may take different forms and be based on motives other than group pressure. (Gross p 479) Conformity is a change in belief or behaviour in response to real or imagined group pressure where there is no direct request to comply with the rest of the group norm Zimbardo and Leippe (1991). A lot of research has been done to try and understand the situations individuals need to be in to conform and the factors affecting conformity. However there are various cultural and methodological considerations that affect the understanding of conformity research. The first study would be Jenness in 1932. Jenness was the first person to study conformity. Jenness asked students to estimate the number of beans in a bottle. Taking individuals estimates first then placed the individuals into groups and asked them to discuss their estimates. Once the findings had been calculated he found that the students in particular groups would conform to a group average. According to Jenness in a situation where the answer was unknown they listened to their peers and would in his view conform. His research was criticised by Sherif (1935) because the experiment was not taken out in ecologically valid circumstances. The students were not in surroundings that were familiar to them thus behaving differently. Critics have argued that the students may have conformed in order to make the results easier for the psychologist. This demonstrates informational social influence and is explained in a classic study by Sheriff. Methodologically the first major problem encountered when testing conformity was the ambiguity of the situations the participants were placed in. This was highlighted by Mustafer Sherif (1935) when he used the auto-kinetic effect to test conformity. The Auto-kinetic effect is a perceptual illusion where participants perceive light moving when in fact it is stationary. Participants were placed in a darkened room in which they could see a light that was stationary. They were asked to record how far the light moved and on their own they settled on individual estimates however when the participants were put in a room together with other participants they were encouraged to shout out their estimates. Sherif found that they started with different answers but then all came to agree on the same answer. Then after they split up the group into individuals again Sherif found that they gave the answer they had settled on with the group. In Sherifs research into conformity (1935), the aim was to see if people conform to a group norm. The results of the test showed that individual responses differed to those from the group response. The post-experimental interviews said that the participants denied being influenced, they struggled to get the correct answers, and they never actually felt part of the group. The conclusions drawn from this said that the participants conformed towards the group norm because they were uncertain about their own individual responses. Sherif then argued that his results showed conformity however there was a problem with the methodology. This conformity research was criticised to be artificial and lacking ecological validity. Also, because the task was thought to be ambiguous and that there were no real answers, the participants were more likely to conform. As the answer was very ambiguous and there wasnt an obvious answer it was argued that participants are more likely to conform as they are never completely certain of their answer. This methodology therefore affects Sherifs interpretation of conformity as it is not very reliable Solomon Asch (1951) was the psychologist that challenged Sherifs methodological and in 1951 he created The Asch Paradigm where he tested conformity rates to very unambiguous situations. In his experiment there was one participant and seven to nine other confederates who knew about the experiment. The group was asked to identify lengths of vertical lines and match up a given vertical line to one of three in another display. Each confederate gave their answer and the participant sat in the next-to-last seat. On some questions all the confederates would give the wrong answer and Asch observed the conformity rate of the participant agreeing with the wrong answer even though the answer was very obvious. Asch found that 32% of the trials, the naive subject conformed to answer given by the rest of the group, and 72% of naive subjects conformed at least once. 13 out of 50 naive participants never conformed. When he interviewed the naive participants afterward, he found that conformity existe d on three levels: distortion of judgement, distortion of perception and distortion of action. Those who experienced distortion of judgement conformed because they trusted the groups judgement over their own. Those that experienced distortion of action knew that they were right, but changed conformed to avoid ridicule from the rest of the group. Finally, those who experienced distortion of perception actually believed that they saw the groups choice as matching the line on the card. The aim of the experiment was still to see if people would conform towards the group norm. The results showed that the individuals conformed to the group norm, even if the answers were wrong. The naive participant explained their reasons for conforming to be because they didnt want to spoil the experiment, look stupid, their eyes must have been deceiving them, and because they felt that the group was probably right. This experiment also told us that the influence from three or more stooges gave more of a reason to conform than if there was one stooge. The conclusions for this study were that the people conformed for public compliance rather than public acceptance. Also it seemed like people with low self esteem were more likely to conform. The methodology in this experiment was a lot more accurate then Sherifs experiment as the answers are very unambiguous and if the participants were on their own or first then they would almost certainly have given the right answer. The results from this experiment are therefore can be a better explanation of conformity than Sherif; however there are other methodological problems which make this experiment fairly inaccurate in the interpretation of conformity. However there are also ethical issues about the experiment. The main criticisms for this experiment was that it was artificial, time-consuming, time-dependant and unethical. The experiment lacks ecological validity due to a lack of both experimental and mundane realism. It lacks experimental realism as some participants worked out what the experiment was or at least thought the experimenter wanted them to answer the same as the others and therefore the conformity rates could be unreliable. It also lacks mundane realism as the situation does not reflect a real life situation and therefore people may act differently in real life and maybe the conformity rate would be lower. Crutchfield (1954) criticized Asch that the type of experiment undertaken by Asch is very time consuming, as only one person can be tested at a time. Richard Crutchfield decided to change the experimental method so that several people, usually five, could be tested simultaneously. The same kind of problem as Asch used, was used. Each participant sat in a booth with an array of lights and switches in front of them. They were told to give their answers and each were told that they were last to guess and the others guesses were indicated by the lights on the panel. However each participant was actually given the same display, which on about half the trials was actually incorrect. Crutchfield aimed to find out whether people conformed to unambiguous tasks when the pressure from others was more imagined than real. Crutchfield found that 37% conformed all of the time but 46% some of the time. The results found were really similar to Aschs but had a lower conformity rate. This concluded tha t there is conformity to imagined pressure. The experiment was criticised to have specific people used that were perhaps more conforming. Also it lacked external validity. The time the experiment was done in (1950s) was generally a more conforming time, so that could have been one of the reasons why the people conformed more. This experiment was also thought to be unethical as the participant were lied to and could have been embarrassed. Stanley Milgram (1963) conducted an experiment on obedience that highlighted the persuasive power of authority in social psychology for the first time. His experiment exceeded all expectation and led to greater awareness of authority and how much power it credited the perpetrator of it. Participants were made to give increasing electric shocks to someone (who was an actor pretending to be receiving the shocks through wires) when the person gave the wrong answer to a question. Many of the participants continued to the highest voltage (450V). There were many reasons why participants obeyed, such as the fact that the experiment was in a professional setting (Yale University). The experimenter was an authority figure and so was trusted; and the subjects were told that anything that went wrong would not be their responsibility. It was also because the participants could not see the victim which made it seem less real to them or it could have been because the participant had taken on a rol e so they felt that they were someone else. Milgrams work has been criticised both on ethical and methodological grounds. Baumrind (1964) believed that Milgram showed insufficient respect for his participants, there were insufficient steps taken to protect them, and his procedures could have long term effects on the participants. Orne and Holland (1968) argued that the participants did not believe they were giving electric shocks and they were just playing along with their role in the study. A famous example showing conformity was the experiment Zimbardo et al., (1973) carried out the prison simulation experiment at Stanford University. The aim of the experiment was to see the psychological effects of making an average person into a prisoner or guard. After less than 36 hours one of the prisoners had to be released from the experiment due to severe depression. Others who were acting as prisoners also showed signs of anxiety and depression. According to Zimbardo, these results showed how easily people could adapt to a new role in a new situation and behave out of character to fit that role. He quoted Note that anyone ever doubted the horrors of prison, but rather it had been assumed that it was the predispositions of the guards (sadistic) and the prisoners (sociapathic) that made prisons evil places. Our study holds constant and positive the dispositional alternative and reveals the power of social, institutionalised forces to make good men engage in evil deeds. (Gross p 500) There have been many criticisms levelled at his study, (Savin 1973) argues that the prisoners did not give fully informed consent; they didnt really know what was going to happen to them. They were humiliated and dehumanised by the procedure when reaching the prison (strip searched and deloused). Savin also argued the point the ends did not justify the means. The study had become too real and should never have been carried out. Perrin and Spencer (1980) tried to repeat Aschs study in England in the late 1970s. They found very little evidence of conformity, leading them to conclude that Aschs effect was a child of its time. However the low levels of conformity found in Perrin and Spencers study may have occurred because they used engineering students who had been given training in the importance of accurate measurement and therefore had more confidence in their own opinions. Bond and Smith (1996) also considered changes into conformity over time based on studies carried out in the United States. They conclude as follows; Level of conformity in general had steadily declined since Aschs studies in the early 1950 (Bond Smith p 124). The conformity rate has been found to alter across time within a culture, though overall trends are far from clear. There is also variation between cultures. These differences are related to social norms. As a conclusion, it is fair to say that people conform for many reasons, all that have is one main aim and that is to fit in with the group. Mainly, people want to be accepted in their society and because they have the need for certainty. People who are within any society or culture and its beliefs, with regards of what is expected and acceptable can be forced in certain situations to behave in anti-social ways. As their behaviour becomes adaptive to meet the needs of normative social influence without doing so could lead them to receiving social and/or cultural rejection. The researches briefly tells us how conformity works, however do psychologists tend to bother what happens after the research has been carried out on the naive participant? Some of the naive participant reported feeling quite stressed on the critical trials, which had a psychological harm on them. Do psychologists use deception to have their researches carried out? or should I say, Are they justified?! Above all, the researches have further broadened my knowledge on how individuals react in certain situation and has taking me one-step closer in understanding the world. REFERENCES Asch, S. E. (1955). Opinions and social pressure. Scientific American, pp. 31-35. Banyard, P, Grayson, A. (2000) Introducing Psychological Research; Seventy Studies that Shape Psychology, 2nd Edition. London: Macmillan. Bond, R, Smith, P. (1996) Culture and conformity: A meta-analysis of studies using Aschs (1952b, 1956) line judgment task. Psychological Bulletin, 119, 111-137. GROSS, R. (1996) The Science Of Mind And Behaviour, 3rd Edition. London: Hodder and Stoughton. GROSS, R. (1999) Key Studies in Psychology, 3rd Edition. London: Hodder and Stoughton. Milgram, S. (1983) Obedience to Authority: An Experimental View. New York: Harper/Collins. Moscovici, S, Faucheux, C. (1972) Social influence, conformity bias and the study of active minorities. In L. Berkowitz (Ed.), Advances in experimental psychology, (pp. 149 202). New York: Academic Press. Myers, G. (2005) Social Psychology, 8th Edition. London: McGraw-Hill. Savin, H.B (1973) Professors and Psychological Researchers: Conflicting Values In Conflicting Rolls. Sherif, M. (1936) The Psychology of Social Norms. New York: Harper Collins.